Despite the buzz around AI and social media, word of mouth is still the most powerful tool for building a community. In this episode, Suzanne Carver, a massage therapist, yoga teacher, and pelvic health educator, shares her journey of establishing a successful practice through grassroots and word-of-mouth methods. Suzanne discusses her experiences transitioning her practice from Fort Collins, Colorado, to Nashville, Tennessee, and the changing dynamics of client attention spans. Our conversation explores effective offline strategies, the importance of personal connections, and integrating technology like text messaging to stay top of mind with clients. Suzanne also shares insights on maintaining authenticity in client communications and the challenges of building a practice in a new city.

EPISODE HIGHLIGHTS:

04:47 Moving to a New Location as An Established Teacher

07:01 Why Social Media Isn’t Always the Answer

14:41 Personal Touch as SuperPower

16:08 Email vs. Text Messaging

24:07 Boundaries and Booking Strategies

28:03 The Power of Genuine Passion and Authentic Care

33:09 Visibility and Professional Photos

37:24 Final Thoughts and Encouragement

EPISODE LINKS & RESOURCES:

Suzanne Carver

Follow Suzanne on Instagram @suzannecarver

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